What Filipinos Do When They Go Online
The 2010 Yahoo-Nielsen Net Index which showed sixty-nine (69%) of Filipinos who go online do so in i-cafés also contained the survey results on what they do when they access the Internet. It is very important for i-café owners to know the information so they would know the business models or services that they should offer to their customers. What the customers do when they enter an i-café has a big influence on the kind of equipment that its owner must invest on. The survey results also reveal the evolving trends on the core activities of Filipinos when they go online.
Here are the core online activities of Filipino netizens showing the 2009 survey results and the 2010 figures which has some activities showing significant increase at 95% confidence level:
The above survey results clearly showed the declining preference for gaming by online goers as the patronage figures decreased from 53% in 2009 to the current 45%. The “search” activity showed a significant increase to 76% this year from last year’s 58% only. The other non-gaming activities like going direct to an Internet portal, instant messaging, visiting public chat rooms, emailing and visiting social networking sites had maintained their above 50% patronage by Filipino Internet goers covered by the survey.
What do the above figures mean to you as an i-café owner? Are still hoping that gaming service would regain its premier standing before or would you rather slowly shift your services to the evolving preferences? The choice is yours and I hope you would take the right one for your business.
Gamers have to grow up too. 🙂
Hehehe . . . you made my day, Dan. What a very nice observation!
PC gaming has been in decline worldwide for years now, this should somehow reflect locally, the gaming paradigm has shifted to the gaming console and gaming dedicated devices, although the small percentage of the local decline should say something, the average Filipino gamers usually youngsters still can’t afford this supposedly current hot gaming platforms. if I am a shop owner , it still is safe to invest on gaming today, PC gaming should still have a substantial audience two years down the road.
Although gamers do grow up, we have to note that the current population is still on the upward trend. Which means that a new group of gamers are emerging.
These new crop of gamers are waking up to new kind of gaming experience which is now usually browser based. With Flash Player and Java improving their capabilities, these browser based games are taking the online gaming market by the storm. They are practically free to enjoy, with purchases only as necessary as your patience will allow.
Facebook blasted through the online social networking scene by introducing these games in their website. Now Friendster is following suit on the trend.
I doubt gaming will ever really die out. I’m 46 years old, managing a business, and involved in several advocacies, but once in awhile still enjoy a good game in front of the pc. ^_^
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